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| 作者：佚名 文章来源：本站原创 点击数69 更新时间：2016/3/10 11:04:35 文章录入：交通与物流工程学院 责任编辑：jtywlgcxy |
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可考核指标点
课程内容 |
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12-2 |
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市场营销基本知识 |
市场营销的定义及其核心概念 |
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企业战略规划制定 |
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营销分析 |
营销环境 |
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营销信息管理 |
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购买决策分析 |
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目标市场策略 |
市场细分 |
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目标市场选择 |
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市场定位 |
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产品策略 |
产品决策 |
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产品生命周期 |
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定价策略 |
定价影响因素及定价方法 |
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定价及调价策略 |
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渠道策略 |
渠道的意义 |
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渠道决策 |
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整合营销传播 |
促销组合各因素 |
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销售管理 |
销售队伍及过程管理 |
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